Maximize Your Minimalist Wardrobe

Feel-great basics and go-anywhere outfits.

Meet the Pareto Basics

Feel-great basics — aka your wardrobe’s new best friends.

Pareto on You

Join the community @shop_pareto and show us how you style your Pareto pieces. 

Why Pareto

  • The Basics
  • The Outfits

Beloved basics, fewer choices.

Less truly is more — we only make a few pieces that are the absolute best. No endless options. We go all in on fit, durability, and American-made craftsmanship, so the foundation of your wardrobe will last for years to come. After all, women wear 20% of their closet, 80% of the time.

Shop Pareto Pieces

Instant outfits, everyday confidence.

Life throws enough curveballs at us — getting dressed doesn’t need to be one of them. For every Pareto Piece, browse shoppable outfits for every occasion. In one click, get new head-to-toe outfits that deliver daily effortless style.

Browse the Outfits

Shop Your Values

Pareto basics are 100% American made. Every Pareto basic uses our unique farm-to-closet approach — you can know every stage of the supply chain, from the organic cotton farm to your finished Pareto Piece.

Learn More

New Basics in the Works

Could your wardrobe use a new go-to basic you don’t see here? Tell us what Pareto Piece we should make next.

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