How we do it?
Perfect fit
We tweak each individual size based on feedback from real women in our community. Cuts that are flattering. Lengths that work for everyday. Necklines that are effortless.
Did you know... Fit is usually finalized based on what works best for a size small model? Crazy, right?!
Purposeful details
We design each detail with your life in mind. Pockets where you need them. Zippers where you can reach them. Materials that are easy to wear day after day.
Did you know... Details are usually designed to just minimize costs or follow a trend? Crazy, right?!
Pure traceability
We obsess over knowing every hand that touches each piece, so that we make the best, most ethical, and most environmental decisions at every stage of the supply chain. The farmer that grows the fiber. The craftsman that creates the fabric. The seamstress that sews the piece.
Did you know... Traceability usually only exists for the final stage – the factory that sews the piece? Crazy, right?!
Why we do it?
We’re on a mission to change our relationship with clothing.
We’re tired of an apparel industry that is all about more. More product, more often. And for what? For consumers, closets filled with thoughtless clothing that is rarely worn. For brands, overly complex businesses that are expensive to operate for the long run. Let’s show the world that great wardrobes and great brands can be built from fewer, more purposeful pieces.
Along the way, let’s make a positive impact on our earth. Because "sustainability" is so much more than how clothing is produced, it is also the quantity of clothing made.