Women wear 90 % of their closets,

Women wear
90 % of their closets,

80% of the time.

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We make the best version of
the clothing you actually wear.

Fewer, more purposeful pieces

We make the best version of
the clothing you actually wear.

Fewer, more purposeful pieces

Our 2nd wardrobe addition is here.

Your Crewneck Sweater

Our 2nd wardrobe addition is here.

Your Crewneck Sweater

How we do it?

We’re glad you asked. One piece at a time, we’re building a wardrobe of timeless essentials. We obsess over perfecting every detail of each piece – because the little things are the big things.

Why we do it?

We’re on a mission to change our relationship with clothing. 

We’re tired of an apparel industry that is all about more. More product, more often. And for what? For consumers, closets filled with thoughtless clothing that is rarely worn. For brands, overly complex businesses that are expensive to operate for the long run. Let’s show the world that great wardrobes and great brands can be built from fewer, more purposeful pieces. 

Along the way, let’s make a positive impact on our earth. Because "sustainability" is so much more than how clothing is produced, it is also the quantity of clothing made.