Hi new friend!

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However you’ve ended up here – whether it be that you need the perfect t-shirt dress or were inspired by our mission  – we can’t wait to get to know you better. 

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We’re Jess and Olivia, the co-founders of Pareto. The beginning of our story started when we met as college students in St. Louis. Over the next 10 years, we found ourselves constantly sharing our frustration with the time, energy, and money it took to complete one simple daily task: getting dressed. 

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As our friendship grew, so did our passion to tackle this issue.

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First of all, we found it unnecessarily challenging to find the perfect version of the items we wore most often – the perfect tee, the perfect everyday dress, the perfect denim jacket. We were searching endlessly for everyday (not overly technical), meticulously made (not disposable fashion), achievable (quality but not luxury) versions of the pieces we reached for day after day. 

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At the same time, we woke up every morning and struggled to figure out what to wear, constantly opening our closet filled with clothing but wondering what to wear. To make it all worse, our day jobs were focused on helping brands create as much new product, as often as possible.

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The more we connected with other women, the more we understood that this was not just an ‘us’ problem. We knew we had to revolutionize the getting dressed experience. From the closet of our Chicago apartment, Pareto was born. Our mission: make getting dressed the easiest part of your day. We’re working day in and day out to bring you the perfect wardrobe essentials, pieces that you can feel good about wearing day after day, for years to come, and styling inspiration that makes mornings a breeze.

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We hope you’ll join us on this journey!