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One piece at a time, we make the best version of the clothing you actually wear

We obsess over identifying the pieces that should be in the core of every woman’s closet – the pieces you'll reach for day after day, year after year, no matter the trends of the season. We then perfect every detail, so that each piece is...

Built to look good.

We refine our fit based on feedback from real women across all sizes, so that each piece feels like it was made for you.

Built for all days.

With versatility at the heart of what we do, we intentionally design each element to move with you – from machine washable fabrics to styles that can be dressed up and down – so that you can wear each piece wherever your day takes you.

Built to last.

From the fabric to every stitch, we obsess over durability, so that you can wear each piece day after day, for years to come.

Built responsibly.

We work directly with every hand that touches each piece because it’s the only way to make responsible decisions at every stage of our supply chain – from the organic cotton farm to the cut & sew partner – so that you can feel good about how your clothing impacts the planet and other people.