Wear more of what you love.

Feel-great basics and go-anywhere outfits.

How it Works

Pick Your Pareto Piece

Our quality basics – from the cardigan to the t-shirt dress – serve as the beloved foundation of your wardrobe.

Browse Outfits

View shoppable, go-to outfits curated by our stylists. For any Pareto Piece, for any occasion.

Complete the Look

Instantly shop companion pieces from brands we love to pair with your Pareto Pieces. Come back for new outfit drops to maximize what you own. 

Why We Do It

  • The Basics
  • The Outfits

Beloved basics, fewer choices.

Less truly is more — we only make a few pieces that are the absolute best. No endless options. We go all in on fit, durability, and American-made craftsmanship, so the foundation of your wardrobe will last for years to come. After all, women wear 20% of their closet, 80% of the time.

Shop Pareto Pieces

Instant outfits, everyday confidence.

Life throws enough curveballs at us — getting dressed doesn’t need to be one of them. For every Pareto Piece, browse shoppable outfits for every occasion. In one click, get new head-to-toe outfits that deliver daily effortless style.

Browse the Outfits

Meet the Pareto Pieces

Feel-great basics — aka your wardrobe’s new best friends.

Pareto on You

Join the community @shop_pareto and show us how you style your Pareto Pieces. 

Shop Your Values

Pareto Pieces are 100% American made. Every Pareto Piece uses our unique farm-to-closet approach — you can know every stage of the supply chain, from the organic cotton farm to your finished Pareto Piece.

Learn More

New Basics in the Works

Could your wardrobe use a new go-to basic you don’t see here? Tell us what Pareto Piece we should make next.

Share Ideas