Meet the Pareto Wardrobe
Feel-great basics — aka your wardrobe’s new best friends.
Our Bestsellers: New Colors for Summer
You asked, we listened! In the coming months, we’re teaming up with some fantastic brands and creators who share our vision and values to bring you new colors of our beloved bestsellers, just in time for summer. Same great styles, great new colors! Stay tuned for these exciting collaborations...
Pareto on You
Join the community @shop_pareto and show us how you style your Pareto pieces.
Why Pareto
- The Basics
- The Outfits
The basics you need, nothing more.
It’s simple – we only make a few pieces that are the absolute best. We obsess over fit so that you look and feel your best every day. We hold ourselves to the highest quality standards, so that you can reach for your Pareto basics day after day. Your Pareto basics will be your go-tos for adventurous vacations, days in the park with family, and everything in between.
Shop Pareto Pieces
Instant outfits, everyday confidence.
Looking for an effortless way to put together outfits? For every Pareto Piece, browse shoppable outfits for every occasion. In one click, get new head-to-toe outfits that deliver daily style.
Browse the OutfitsShop Your Values
We’re a women-owned, small brand that manufactures all of our products right here in the US with some of the best seamstresses in the country. We use organic cotton to ensure a healthier tomorrow for you, for our farmers, and for our planet.
Learn MoreNew Basics in the Works
Could your wardrobe use a new go-to basic you don’t see here? Tell us what Pareto Piece we should make next.
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