Your Destination for Wardrobe Essentials

Quality basics designed to help you feel your best.

Meet the Pareto Wardrobe

Feel-great basics — aka your wardrobe’s new best friends.

Pareto on You

Join the community @shop_pareto and show us how you style your Pareto pieces. 

Why Pareto

  • The Basics
  • The Outfits

The basics you need, nothing more.

It’s simple – we only make a few pieces that are the absolute best. We obsess over fit so that you look and feel your best every day. We hold ourselves to the highest quality standards, so that you can reach for your Pareto basics day after day. Your Pareto basics will be your go-tos for adventurous vacations, days in the park with family, and everything in between.

Shop Pareto Pieces

Instant outfits, everyday confidence.

Looking for an effortless way to put together outfits? For every Pareto Piece, browse shoppable outfits for every occasion. In one click, get new head-to-toe outfits that deliver daily style.

Browse the Outfits

Shop Your Values

We’re a women-owned, small brand that manufactures all of our products right here in the US with some of the best seamstresses in the country. We use organic cotton to ensure a healthier tomorrow for you, for our farmers, and for our planet.

Learn More

New Basics in the Works

Could your wardrobe use a new go-to basic you don’t see here? Tell us what Pareto Piece we should make next.

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